ARKTEA brand and packaging restyling officially launched
Gentlebrand is proud to have developed together with Family Group the renewed brand identity of ARKTEA.
Uzbek company Family Group has chosen Gentlebrand to refresh the ARKTEA brand image, developing new packaging for this summer drink available in four different flavours.
The company has taken on an ambitious rebranding project to strengthen its visibility in the market, refresh its product and brand image and give it an international look.
A packaging with a modern, eye-catching design with dynamic graphics and bright illustrations of fruit that invite adventure and discovery.
Two different-sized bottles of 500ml and 1250ml, in two different coloured PET shades. An eye-catching logo that uses clean, modern-looking lines with vibrant colours infusing the design with vitality and dynamism, giving it a burst of energy. With its colourful and refreshing design, this packaging captures the very essence of summer in every detail. The intense colours bring to mind the rich flavours of freshly tea, infusing a sense of joy and well-being to anyone who tastes them.
A modern, bold font which reflects the company's leading position in the market as well as its forward-looking, contemporary approach.