A unique, custom label meeting strategic brand needs and a simple, linear, elegant shape form Chiarella’s new 0.66l bottle. Together, Acque Minerali Val Menaggio and Gentlebrand achieved a truly differentiated format, positioned between 0.5l for active consumption and 1l for restaurants. The unrivalled bottle easily replaces the 1l format, boosting sales margins. A series of moulds for Krones blowing machines creates a distinctive, smooth, unadorned shape. A central, transparent label provides a window on product purity and emphasises the bond with the central basin of Lake Como, Chiarella’s source, while custom, themed labels are created by artists via its Sympòsion project.