A bold new look for flavored fresh milk: Gentlebrand’s latest creation for Nadec
In the vibrant heart of the Arab market—where heritage meets modernity—Gentlebrand has once again joined forces with long-time partner NADEC Foods , one of Saudi Arabia’s leading dairy brands. The brief: to craft a distinctive new identity for a limited-edition premium line of Flavored Fresh Milk, launching with two original and indulgent flavors—Chocolate Coconut and Salted Caramel.
Nadec set out to break beyond the boundaries of traditional favorites like chocolate and strawberry, aiming to capture the attention of a younger, more adventurous audience—consumers who value taste as much as design. The ambition was clear: create a product that feels as premium and desirable as it tastes.
Gentlebrand answered the call with a striking full-sleeve PET bottle design, delivering a bold, modern visual identity that tells the story of flavor at first glance.
For Chocolate Coconut, we crafted a tropical-inspired palette blending rich chocolate brown with crisp white and cool blue accents—conveying freshness, indulgence, and escape. The Salted Caramel variant features warm, golden tones seamlessly paired with deep chocolate hues, evoking a sense of comfort and irresistible pleasure.
The result? A packaging concept that doesn’t just stand out on the shelf—it captivates, seduces, and elevates the product into the premium space. With this project, Gentlebrand once again proves its strength in merging strategic branding with design innovation—turning every sip into a sensory experience.
