Acque Minerali d’Italia Group’s new “Exclusive” horeca-sector range by their leading brand Norda express premium-market positioning and a focus on innovation. Gentlebrand designed the half-litre and litre PET bottles with a shape that’s unique and distinctive for the sector and the mineral-water industry. The unusual, expressive style breaks from traditional restaurant formats. The design comprises two asymmetrical sections of varying shape and height, harmoniously connected by a wave that is a key structural and aesthetic element in all Norda PET products. The project also covered prototyping, mechanical-performance testing and the partnership with PET Engineering for blow-mould supply, and container-production-launch management.