Gentlebrand aimed to develop an identity system for Recoaro comprising a glass bottle, cap and label to represent its brand values in an original, iconic, enduring way. The designers considered Recoaro brand values and historic and prospective market positioning to convey its core value: the purity of its source. This defined the shape: elegant, simple, without embellishment and with a minimal label, maximising space for the water itself. The finishing touch is an unusual colour palette: powder pink for still water, sage green for lightly sparkling water and sugar-paper blue for sparkling. The result is Recoaro’s new Vanity bottle: unique in both shape and colour, and truly iconic.