Gentlebrand signs Zelda Smartweight Water: when design meets sustainability
The Gentlebrand design agency signs a revolutionary project in the mineral water sector: Zelda Water, a line that redefines the concept of sustainable elegance. With an approach that combines aesthetics and respect for the environment, Gentlebrand has created an innovative bottle designed to meet the needs of an increasingly eco-conscious market.
The design of the Zelda no label bottle is the result of Gentlebrand's creativity and vision. Made from 100% BioPET - a recycled and renewable material - it embodies a commitment to sustainability without sacrificing a sophisticated and distinctive shape. The flowing lines and transparent, minimalist appearance echo the elegance of the premium Zelda Horeca version, while maintaining a strong, recognisable visual identity.
A distinctive feature of the design is the integration of Smartweight technology, which allows a significant reduction in packaging weight compared to the market average, while maintaining strength and functionality. This feature optimises every stage of the product lifecycle - from production to transport and disposal - while significantly reducing environmental impact.
Available in four formats (20 cl, 33 cl, 55 cl and 150 cl), Zelda Water adapts to different consumption contexts, bringing a touch of accessible luxury to everyday life. The project represents a concrete vision of the future of bottled water, where design, innovation and sustainability coexist in perfect balance.
With Zelda, Gentlebrand proposes a new direction for the entire beverage sector, where design becomes a vehicle for environmental responsibility and aesthetic value.