Alba is a sensory experience designed to evoke the essence of rebirth. Housed in a 750 ml PET bottle, it blends innovation, elegance, and freshness in a way that challenges conventional wine packaging. The design of the bottle, with its delicate embossing of vineyard imagery, symbolizes the cycles of nature, growth, and renewal. This feature serves not only as a visual element but also enhances the tactile experience, inviting the consumer to feel the story of the wine in their hands.
The choice of PET for the bottle is a forward-thinking move, balancing sustainability with an innovative approach to packaging in the wine industry. The modern silhouette is sleek and elegant, reflecting a sense of new beginnings, while the minimalist label design complements the bottle’s form, ensuring the focus remains on the purity and character of the wine itself.
The entire project has been carefully crafted to stimulate the senses, from the packaging to the branding, delivering an experience that goes beyond mere consumption. Alba is a wine that transcends the traditional, inviting consumers into a world of freshness, elegance, and a renewed sense of possibility with every sip.
The ideal fusion of innovation, creativity, and sustainability.
