We are thrilled to announce that JI International Pepsi-Cola Bottler LLC has chosen Gentlebrand to create its new energy drink.
In the world of energy drinks, it's all about the wow factor. When the dynamic team at JI International Pepsi-Cola Bottler LLC set its sights on re-launching Maxx Power in the markets of Armenia, they knew that a good product alone wouldn't cut it. They knew they needed a design that would truly resonate with the energy, strength and performance that the Maxx Power brand embodies. We can create packaging that will really stand out and be remembered!
JI International Pepsi-Cola Bottler LLC asked us to create a 250ml PET bottle that would be nothing short of iconic. They wanted a bottle that would express the brand's DNA and capture the consumer's attention at first sight.
We began the project by focusing on a key idea: to shape energy. The structural design we developed is a real game-changer, blending aesthetics and functionality in one bold and eye-catching gesture. An "X" sculpted on the surface dominates the centre of the bottle, a clear reference to the Maxx Power logo, which not only reinforces the visual identity but immediately conveys feelings of movement, impact, and speed.
We've taken grip to a whole new level by integrating an ergonomic area with a textured pattern, designed to accompany the dynamic use of the product. The bottle's sharp lines, clear geometries and perfect balance between form and detail are a sight to behold. It's the perfect energy drink companion, designed to excite the eyes and hands.
The result is a packaging that does not need to shout to be noticed: it is its own shape that conveys power.
