Vytautas & Biruté get a makeover
Birstonas Water, leader on the Lithuanian mineral water scene, has entrusted Gentlebrand with the complete restyling of its two flagship brands: Vytautas and Biruté. A project that saw us as protagonists not only in the redesign of logos and labels, but in the strategic enhancement of the distinctive features of each product. All this, adapting to the new bottle formats and creatively exploiting the available communication space.
Each of the two waters had a story to tell. With a sartorial approach, we enhanced the specificities of both brands, combining strategy and design in a tailor-made project.
Two waters, two distinct personalities, united by a single brand vision. Vytautas, with its decisive taste and very high mineral content, is designed for moments when energy and character are needed: the restyling enhances its functional benefit with a more direct and recognisable graphic look, thanks to a new logo, a modernised crown and a transparent “V” signing the bottle. Biruté, lighter and more delicate, expresses its digestive power through a fluid and contemporary design: a wavy pattern animates the label, while a renewed font and graphic details designed for new consumers complete the identity. Two complementary experiences, told with visual coherence and design sensitivity.
With Vytautas and Biruté, we applied our tailor-made approach, designing not only new labels but new visual experiences, consistent with the brand identity and designed to speak to an increasingly broad audience. A restyling designed to be clear, immediate and memorable: because even an everyday product like water can make a difference if it effectively communicates who it is and who it is aimed at.
