Vitafit, a leading player in Mongolia’s dairy industry, introduces a range of ice creams on sticks and in cones reminiscent of high-quality Italian gelato, famous the world over for its craftsmanship and careful ingredient selection. Gentlebrand created a visual identity aligned with the brand’s strategic objectives using graphics that represent the care that goes into its recipes. The front logo on the packaging represents quality, together with a realistic product representation. The monochromatic background, with its stylish shades, creates a rich, slight 3D effect, reflecting the quality of the ingredients chosen and how they are used.