In Sidel Group we are committed to protect and respect your privacy and we do so in compliance with EU- General Data Protection Regulation (GDPR) 2016/679, dated April 27th 2016.

This notice applies to the use of your personal data in our Business Relationship Management. It explains who we are and how you can contact us. It also explains when and why we process personal information, what your individual rights are with respect to the personal data we process about you, how we use your personal data, the conditions under which we may disclose it to others and how we keep it secure. This Privacy Notice applies to our sales, marketing and customer contract fulfilment activities.

Who are we?
We are GENTLEBRAND Srl, with registered offices at Via Celtica 26-28, 31020 San Vendemiano (TV) -Italy and are part of Sidel Group. If you have any questions or remarks, our Data Privacy Manager can be contacted by email:

Collection and use of personal Information
We may process your personal information for legitimate business purposes to perform direct sales, direct marketing and customer service. We can process personal information:
• When you or your organization use our products/services, or we receive information from a legitimate source, including an existing contact, that these could be of interest to you;
• When you interact with us in person, through correspondence, by phone, by social media, or through our websites;
• When we collect personal information from other legitimate sources, such as third-party data aggregators, Sidel Group marketing partners, public sources or social networks. We only use this data if you have given your consent to them to share your personal data with others.
We may collect personal data if it is considered to be of legitimate interest, and if this interest is not overridden by your privacy interests. Before data is processed we typically make an assessment, ensuring that there is an established mutual interest between you and GENTLEBRAND.

We may collect:

  • Contact information like your name, phone number, title and (business) email address, in addition to your company’s name and contact information or language preferences;
  • Feedback, comments and questions received from you in service-related communication and activities, such as meetings, phone calls, documents, and emails.

We do not collect or process any special categories of personal data, such as public unique identifiers or sensitive personal data.

We process personal information for the following purposes:

  • Sending you marketing communication, which you have requested. These may include information about our products and services, events, activities, and promotions of our associated partners’ products and services. This communication is subscription based and requires your consent;
  • Sending you information about the products and services that you have purchased from us;
  • To perform direct sales and marketing activities in cases where legitimate and mutual interest is established;
  • Providing you content and venue details on a webinar or event you signed up for;
  • To reply to a ‘Contact me’ or other web forms you have completed on one of our Sidel Group websites (e.g. to download a whitepaper);
  • To follow-up on incoming requests (customer support, emails, chats, or phone calls);
  • To provide access to our Customer Support portal and/or Sidel Services Online (SSO) portal;
  • To perform contractual obligations such as order confirmation, license details, invoice, reminders, and similar activities. The contract may be with GENTLEBRAND directly or GENTLEBRAND associated companies or with a partner of GENTLEBRAND.
  • Contacting you to conduct surveys about your opinion on our products and services;

We do not share, sell, rent, or trade your information with any third parties without your consent, except from what is described below.
We may disclose your personal information for legitimate purposes in the following circumstances to:
• Tetra Laval Group entities, other Sidel entities, joint ventures, subcontractors, vendors or suppliers who perform services on our behalf, or to customers, for the aforementioned purposes;
• A newly formed or acquiring organization if COMPETEK is involved in a merger, sale or a transfer of some, or all, of its business;
• Distributors, agents, sub-contractors and other associated organizations with the purpose of them providing services to us, or you, on our behalf;
• Any recipient, if required by law, or if we, as a company, reasonably believe that disclosure is necessary to protect our company’s rights and/or to comply with a judicial proceeding, court order or legal process. However, we will do what we can to ensure that your privacy rights continue to be protected.
When information is disclosed we ensure that appropriate contractual processing agreements are in place to safeguard the privacy of your data.

International Transfers:
Your personal information may be transferred outside of the country where your data was collected, including to countries that do not provide the same level of protection for your personal information. GENTLEBRAND is committed to protecting the privacy and confidentiality of personal information when it is transferred. Where such transfers occur, we will assure that adequate protection exists either through appropriate contractual arrangements or as required by law. You may obtain a copy of the adequate protection for data transfers by requesting it to:

Your data is processed through Microsoft Dynamics 365 a centralized Customer Relationship Management system (CRM), information security (ISO 27001) certified. To make sure only the designated Sidel employees can have access to your data, a Single-Sign-On (SSO) protocol is set up and governed by the Sidel IT Security team.

Our legal basis for processing your personal data:
We process your personal data to help us maintain and develop our business relationship. The legal basis therefore is either based on:

Contractual agreement
We use personal information for fulfilling our obligations related to contracts and agreements with customers, partners and suppliers.

Legitimate interest
We may use personal data if it is considered to be of legitimate interest, and if the privacy interests of the data subjects do not override this interest. Normally, to establish the legal basis for data collection, an assessment has been made during which a mutual interest between GENTLEBRAND and the individual person has been identified. A copy of such legitimate interest assessment can be provided upon your request sent to This legal basis is primarily related to our sales and marketing activities. We will always inform individuals about their privacy rights and the purpose for collecting personal data.

How long do we keep your personal data?
We store personal data for as long as we find it necessary to fulfill the purpose for which the personal data was collected, while also considering our need to answer your queries or resolve possible problems, to comply with legal requirements under applicable laws, to attend to any legal claims/complaints, and for safeguarding purposes. This means that we may retain your personal data for a reasonable period of time after your last interaction with us. When the personal data that we have collected is no longer required, we will delete it in a secure manner. We may process data for statistical purposes, but in such cases, data will be anonymized.

You have the following rights with respect to your personal data:

  • The right to request that GENTLEBRAND corrects your personal data if inaccurate or out of date;
  • The right to request that your personal data is deleted when it is no longer necessary for GENTLEBRAND to retain such data;
  • The right to withdraw any consent to personal data processing at any time. For example, unsubscribe to receive e-marketing communications:
    • If you want to unsubscribe, please use the link to manage your subscriptions included in our communication. Please note that in this case you may still receive system messages and administrative communications from Sidel Group, such as order confirmations or system messages.
  • The right to request that GENTLEBRAND provides you with (a copy of) your personal data.
  • The right to request a restriction on further data processing, in case there is a dispute in relation to the accuracy or processing of your personal data.
  • The right to object to the processing of personal data, in case data processing has been based on legitimate interest and/or direct marketing.
  • The right not to be subject to automated decision making.

Any query about your Privacy Rights should be sent to

Changes to this Privacy Notice
GENTLEBRAND reserves the right to amend this Privacy Notice at any time. The applicable version will always be found on our websites. We encourage you to check this Privacy Notice occasionally to ensure that you are in agreement with any changes. If we make changes that significantly alter our privacy practices, we will notify you by email or post a notice on our websites prior to the change taking effect.

Handling Privacy Concerns
If you have any questions about this notice, or if you believe that your personal information is not handled in accordance with the applicable law or this notice, please contact either:

  1. Your GENTLEBRAND sales or marketing representative, or;
  2. Sidel Group’s Data Privacy Manager through

You can also lodge a complaint with the national Data Protection Authority which is competent for your place of residence.
Thank you for your trust and business with GENTLEBRAND
Data Privacy Manager | Sidel Group | e-Mail:



We, GENTLEBRAND Srl, appreciate your interest in our products and your visit to If you have a request for information or would like to submit information to us, please go to our Contacts page and complete the appropriate form. If the contact relates to a specific geographic market, we encourage you to contact GENTLEBRAND office directly.

Personal data
To review our Privacy notice, read the text above.
In order to respond to your questions or provide you with specific information which you have requested or applied for via the Contacts page, we will ask you for your name, address, e-mail address and telephone number. If you submit this personal information when applying for employment, we will collect this information, too. We consider your submission of such personal information to be your express written approval of us collecting such data for the purpose of contacting you via mail, e-mail or phone in order to respond to your request or application.



How we use and protect the collected data
No information provided by you, or tracked using cookies, will be disclosed to any third party without your express consent or as permitted by applicable law. We may share your information with other Sidel companies, or third party analytics on assignment from GENTLEBRAND for the sole purpose of responding to your questions or application, fulfilling your requests or providing you with requested information. It is important to note that at no time do we or any of our analytics attempt to identify you individually nor do we Sidel collect any personal data about you (e.g. your name, address, telephone number or e-mail address) through the Websites without your knowledge and/or consent. We may use and keep the information collected on this Website to respond to your requests (via mail, e-mail or phone, as applicable), for compliance with our legal obligations and/or as otherwise permitted by law to protect our legitimate interests. We maintain organisational, technical and physical standards to safeguard and protect all your information against unauthorised disclosure, use, alteration or destruction.

How you manage the cookies and how you opt out
If you do not accept our use of cookies on our Websites, you can configure your browser to reject cookies by modifying your browser settings. However, if you chose to do so, we cannot guarantee that all functionality of our Websites will work as intended. The procedure for rejecting cookies will depend on what web browser you are using. Web browser cookies: You can choose how web browser cookies are handled by your device via your browser settings including to refuse or delete all cookies. If you choose not to receive cookies at any time, the website may not function properly and certain services will not be provided. Each browser is different, so check the "Help" menu of your browser to learn how to change your cookie preferences or follow the instructions provided at, which provides information for the most common browsers. Local Storage (Flash and HTML5): The most common browsers clear your locally stored data when you choose to delete/clear your cookies and web browsing data; consult the Help function of your browser for more details. Alternatively, you can manage which websites can store information (and how much) in Flash cookies by visiting the settings panel on the Adobe website.

The 'Do Not Track' (DNT) function on your web browser
DNT is a feature offered by some browsers which, when enabled, sends a signal to websites to request that your browsing is not tracked, such as by third party ad networks, social networks and analytic companies. This website does not currently respond to DNT requests, however, you may opt-out of tracking for analytics and advertising purposes using the links provided above. A uniform standard has not yet been adopted to determine how DNT requests should be interpreted and what actions should be taken by websites and third parties. We will continue to review DNT and other new technologies and may adopt a DNT standard once available.

Social Media Widgets
The Websites may use social media widgets to enable visitors to engage with content from our Websites on various social platforms (Facebook, YouTube, Twitter, LinkedIn etc.). To understand how and what information is collected and what cookies are set by these third parties, please refer to the privacy policy of the appropriate social platform.

Links from our websites
We, GENTLEBRAND, create links to other websites for the purpose of offering you an opportunity to review connected and interesting information related to us and our businesses. These Third-party websites are outside our control and are not covered by this Privacy Policy. If you access other websites using the links provided, the operators of these websites may collect your personal information. Please ensure that you are satisfied with the Privacy Policy of these Third Parties before you submit any personal information.

External links to Sidel websites
Linking from an external party to a website owned and controlled by us is only allowed if, and on the condition that the external website does not contain material which could be considered unlawful, threatening, defamatory, obscene, scandalous or profane or that could constitute or encourage a conduct that would be considered a criminal offence, give rise to civil liability or otherwise violate any law. We do not assume any responsibility whatsoever for the content or functionality of external websites which are not operated or controlled by GENTLEBRAND.

We endeavour to keep the information of our websites accurate, including but not limited to, text, photographs, graphics and figures. This information is provided "as is" and we disclaim all warranties, expressed or implied about the completeness, accuracy, reliability, suitability or availability with respect to the website or the information for any purpose to the extent permitted by applicable law. Further, we disclaim any warranty that our websites are free from infection by virus or anything else that has contaminating or destructive properties. Except as provided by applicable law, we do not accept any responsibility for damage, resulting from your use or inability to use this site or any content, services, or materials provided by or on this site.

This website and all artwork, graphics, brochures, texts, photographs, packages, technical specifications ("Content") displayed herein are the copyright and property of GENTLEBRAND ©. All rights reserved. You may not reproduce, republish, translate or in any way distribute any parts of this website or the Content without the written permission from the owner, except that You may make one copy or download to a local hard disk for your personal and non-commercial use only. Any copies of the Content which has been duly and legally shared are only made available by the owner on the condition that you will not alter or modify such content, nor remove or change any proprietary notice on such Content.