Labneh Nadec: A brand new experience awaits – where taste and design come together to create something truly special!
The perfect combination: tradition and innovation! Heritage and vision. This balance was at the heart of our creative challenge with NADEC Foods , a leading player in the Saudi dairy market, and the results have been truly amazing! A well-established brand, ready to evolve without losing its identity – what a fantastic opportunity!
The brief was clear: reposition the long-shelf-life Flavoured Labneh line to make it relevant to a younger, more global and multicultural audience. And what is our answer? A design system that's absolutely amazing! It transforms the product into a contemporary and distinctive experience.
We focused on the visual design of the packaging with a clear objective: to create shelf impact, build instant recognition, and communicate the product's deliciousness through a fresh, direct, and engaging visual language.
Each flavour (chili, zaatar, olives) has its own unique language, its own identity. A vibrant and captivating colour palette, expertly crafted to captivate and intuitively guide the consumer.
The result is a rebranding that speaks a new language – true to the essence of the Nadec brand, yet able to connect with a modern audience seeking authenticity, flavour, and innovation.
We had an amazing time creating a brand experience with Nadec – it's not just packaging, it's a whole new world! We are thrilled to be a part of this incredible success story!
