Ferrarelle SpA’s Acqua Vitasnella launched its Le Linfe range: three functional waters aimed at a health-conscious audience, particularly female. Gentlebrand provided a product identity conveying the waters’ lightness and the benefits and ingredients of each, while aligning with the parent brand and its visual references. Le Linfe packaging decoration echoes the iconic Acqua Vitasnella bottle, with its visual running down the bottle, symbolising water flowing into the body and flushing out toxins. Simultaneously, Le Linfe is defined as distinct product, with unique characteristics emphasised by the bottle’s singular yet equally attractive shape and full sleeve with impactful graphics.