Gentlebrand has brought about a true metamorphosis for Asio Otus, reinterpreting the bottle of one of Argea’s still wines and transforming it into a design object that tells a new story, one made of identity and innovation.
When Argea, a benchmark in the Italian wine industry, set out the challenge of reinventing the packaging of Asio Otus, Gentlebrand responded with creativity and vision.
The new Asio Otus bottle stands out for its soft, embossed lines that wrap around the surface like owl feathers, a tribute to the brand’s symbol, the silent guardian of the night and its magic. Every detail has been carefully designed to express continuity with the brand’s history while asserting a unique and recognizable personality.
The result is a premium concept that embraces three labels — Sauvignon, Chardonnay, and Cabernet Sauvignon — where aesthetics and function come together to offer a complete sensory experience. The bottle is no longer just a container, but a protagonist in its own right, expanding the range and strengthening Asio Otus’ positioning in the wine world.
A new design, the same soul: Asio Otus is renewed, without ever losing its essence.
