In the highly competitive Saudi market, where hundreds of local and international brands compete for consumers' attention, it is essential for companies to stand out. Ajial Water selected Gentlebrand to develop a new brand of natural water, with the objective of achieving distinctiveness through an iconic design that is consistent in every detail.
The project commenced with the definition of a unique brand identity, built around a logo developed in two versions – English and Arabic – to ensure legibility, cultural consistency and memorability. The colour palette and graphic system were designed to convey purity and modernity.
At the core of the project was the creation of a family of PET bottles (200 ml, 330 ml, 600 ml and 1.5 L) with an innovative design: the decorations sculpted on the surface become a distinctive visual signature, repeated and reinterpreted in the label graphics, for a perfect integration of form and image.
Gentlebrand also provided support to Ajial Water in selecting the Pantone colours for labels and secondary packaging, including shrink packs and carton boxes. This support included the provision of print proofs to ensure flawless colour control.
The brand experience is complemented by the creation of key visuals for the fleet of vans and trucks, transforming every touchpoint into an opportunity for effective communication.
The result is a brand that enters the market with a solid and recognisable presence: packaging designed to capture attention in a saturated context, a modern and immediate visual identity, capable of conveying the purity and freshness of Ajial Water.