For us, every project is an adventure, a chance to weave a company's vision and values into a captivating visual narrative. For NADEC, one of the most important companies in the Saudi Arabian food sector, we jumped at the chance to launch the new 225 ml Kefir, an innovative product that is not yet well known on the local market.
We jumped into the world of kefir with both feet, on a mission to create packaging that would not only look beautiful, but also communicate the amazing benefits of this probiotic drink.
Every detail was carefully considered: from the logo design to the colour palette and the graphics for the plain flavour's full sleeve label. We chose a modern, clean and harmonious design where green, the symbolic colour of the category, blends with gold to enhance the premium quality that has always characterised NADEC.
The real challenge was to find the perfect balance between visual appeal and clarity of information, and we’re delighted to say that we've nailed it! The packaging is so exciting! It clearly and concisely communicates the product's amazing functional benefits, highlighting its probiotic and protein content, and emphasising its incredible advantages for immune and digestive health.
We created a key visual for marketing purposes, designed to reinforce Kefir's positioning as an innovative, high-quality drink that brings a new concept of well-being to the Saudi market.
And this is only the first step as the best is yet to come! We are happy to announce that the NADEC Kefir line is set to grow!
This exciting development represents a shared journey of shaping, colouring and giving meaning to innovation in the beverage world.