In Mongolia’s dynamic beverage market, Vitafit Invest LLC. chose Gentlebrand to lead the project of its new premium juice brand NATURA, with the goal of strengthening its positioning and enhancing its distinctive identity. The project included a logo design and the complete visual development for the 450 ml PET bottle, spanning four SKUs – all currently on the market: Carrot 100%; Carrot–Seabuckthorn–Mango–Orange; Carrot–Blueberry–Cherry–Lingonberry–Beet; and Apple–Orange–Beet–Carrot–Banana.
The challenge was clear: to create a visual language capable of instantly expressing the nutritional qualities and richness of the ingredients, while speaking to a conscious audience attentive to wellness and natural authenticity.
The creative response took shape through the concept “Tailored by Nature”, an idea that celebrates the uniqueness of taste, the essentiality of ingredients, and the purity of every drop. We developed a high-impact full-sleeve label, enriched with hand-drawn illustrations that transform the bottle into a true narrative canvas. Each flavor is identifiable not only through its dedicated fruit area, but also thanks to the “Natura” character, reinterpreted with specific details and moods for each SKU, creating a cohesive and immediately recognizable visual system on shelf.
The deep, natural color palettes evoke authenticity and premium quality, visually anticipating the intensity of flavor. Nutritional benefits, distinctive icons, and product information are seamlessly integrated into a harmonious composition, while the combination of matte and gloss finishes enhances the sensory experience, elevating both tactile and visual perception.
The result is a strong, contemporary identity that elevates NATURA within the Vitafit Invest LLC. portfolio, reinforcing its premium value and building an authentic connection with an evolved consumer — for whom choosing a juice is, above all, a lifestyle choice.
