ROSAE

ROSAE: elegance and sustainability in a 750ml PET wine bottle
Rosae is a revolutionary wine bottle design that seamlessly merges elegance with sustainability, making it a standout example of responsible packaging. Crafted in 750ml, 100% BioPET (50g), the bottle offers a lightweight and durable solution for wine packaging, reducing the carbon footprint associated with traditional glass bottles. This innovative material ensures that the bottle remains sturdy while also being more energy-efficient to produce and transport.
The packaging is designed to ensure a shelf life of 1.5 years, a typical duration for many young wines.
 
The design of Rosae is inspired by the timeless beauty of rose gardens, evoking a sense of freshness and nature. The soft, flowing curves of the bottle mimic the delicate form of rose petals, while the sophisticated label design tells the story of the wine it holds. The use of BioPET also contributes to a more sustainable lifecycle, as it is fully recyclable and renewable, supporting a circular economy.
 
Rosae represents a step forward in the evolution of sustainable packaging, proving that eco-conscious choices do not have to compromise on elegance or functionality. This project not only champions the principles of sustainability but also celebrates the beauty of thoughtful design in the wine industry.
Brand Identity System Packaging Design Quality Check
Brand - ROSAE
Customer - Gentlebrand
Country - Italy