Shorle is a unique fizzy drink made with natural juice and Tashkent Mineral 1371 mineral water. It was born in the heart of Uzbekistan, and it's sure to delight your taste buds! It's a product that combines authenticity and tradition, perfect for those who want to enjoy good food and feel their best.
When Toshmineralsuv Bottler asked us to create a visual identity for this launch, we knew it was an opportunity to do something really special. We wanted to create something authentic and natural that would stand out from all the other products out there. Its elegant, clean design with a vintage touch is sure to appeal to a wide audience: adults and children, men and women alike.
We imagined Shorle as a daily treat, a fresh and genuine moment to enjoy during the day.
So, we came up with a visual language around the idea of "Natural Delicacy" to reflect this. We were looking to find a balance between aesthetics, artisanal elegance, and product storytelling.
We've created some stunning botanical illustrations that are packed with detail. They're there to show off the amazing quality of the ingredients and the loving care that goes into producing them.
The pastel colours and fresh accents really bring the deliciousness of the flavours to life, and you'll be pleased to know they're made without any artificial colours or preservatives.
We're thrilled to let you know about our new logo! It's soft and fluid, inspired by vintage calligraphy, and it really captures the essence of craftsmanship and consistency with the brand's visual tone.
We teamed up with Shorle to create a visual system that's both recognisable and consistent. It's a great way to show off the product's values straight away: naturalness, authenticity, and conscious enjoyment.
The range, with its five flavours in 500 ml bottles, is like a breath of fresh air.
