Croatia’s Naturalis sought to enhance the reputation of its Cetina brand by focusing not only on the source of its water but also on its composition. Gentlebrand created a new brand identity and packaging design to differentiate Cetina by accenting product properties and defining visuals for coherent online and offline communication. Brand-equity elements have been updated with a thinner, more-modern font and simplified brand symbols. The significance of Mount Dinara, the source of Cetina water, is made clear with stylised mountains on the label and bottle, while a clean, white background denotes purity. Streamlined packaging for three formats embodies the bond between Cetina and nature.