Brand - Curtai
Customer - Gentlebrand - Packaging Tailors
Country - Italy

On the occasion of the 700th anniversary of Dante's death, Gentlebrand celebrates the father of the Italian language by illustrating the Divine Comedy with Curtai, a special limited edition of wines. It is a brand fruit of the creative mind of Gentlebrand, a name linked to the Friulian dialect that refers to Breccia, heart and path, the Curtai triptych is in fact a journey to discover the taste and tradition of local wines, a project to be savored rich of references and syllogisms, thanks to the collaboration of two important experts. Anna Di Giusto, a scholar of the Divine Comedy who identified the most salient passages of the work translated into Friulian, and Otto D'Ambra, an Italian illustrator based in London famous for telling the characteristics of people and the society that surrounds them through animal figures and who, based on the selected extracts, created three exclusive illustrations. 

The triptych

Curtai's journey begins with Hell and an intense and velvety Ruby red Merlot. A decorative ribbon descends from the red capsule that symbolizes the different circles imagined by Dante and the fall of Lucifer from the sky, colors and textures of the materials convey fear and darkness as Dante did with the opening line "Leave all hope ye who enter here". We continue with Purgatory, the abode of imperfect souls waiting for a better future. The imperfect symmetry of the composition and the Brown color together with a careful choice of papers and finishes that want to convey materiality, are a stylistic choice aimed at conveying a feeling of incompleteness and uncertainty, but also a passage between worlds. Purgatory represents nothing more than the anticipation of perfection and the balance that we will savor with the soft taste and delicate nuances typical of Malvasia. Paradise is therefore represented by a delicate bottle, enriched with precious finishes with gold and white details and the application of a feather, a symbol of purity of the soul, of the omnipotence of the divine and of “the love that moves the sun and the other stars "