Devin - Crystal Line

Brand - Devin - Crystal Line
Customer - Devin JSC
Country - Bulgaria

For the launch of Crystal Line for the horeca sector, Bulgaria’s best-selling mineral-water Devin opted for Gentlebrand to design a premium appearance for non-glass packaging in PET. This called for an elegant design emulating a glass effect while combining durability, light weight and low cost. The core concept come from traditional, geometric crystal glass, inspiring the elaborate decoration emanating upwards from the base of the bottle along its conical shape. Three-dimensional decoration and Novapet‘s Glasstar translate the vibrant transparency of glass, producing a refractive effect, so that the bottle shines like a crystal.