CHENG DE LOLO Co,Ltd. is delighted to present its successful new packaging for LOLO Beverage. The company approached Gentlebrand to develop a new, premium apricot kernel beverage bottle that would look both distinctive and unique, taking into account its current brand values and its market positioning. The brand perception of a premium, high-quality product would be supported by a modern, clean-looking design.
The aim of the project was to convey the specific market positioning of the product in a clear and distinctive way.
CHENG DE LOLO Co,Ltd. is a very famous brand in the Chinese market which has chosen Gentlebrand to enrich its portfolio and introduce to the market their new SKUs in PET.
Gentlebrand’s designers started from LOLO's values and communication analysis and were inspired by its distinctive brand elements to define a new concept capable of communicating the uniqueness of the product.
The label was created while keeping the previous one in mind and in harmony with the product it would be used on. The blue logo reflects Asian traditions and has a minimalist and modern aesthetic.
The new range of LOLO PET packaging for apricot kernel beverage and almond drinks, available in 1 litre and 280 ml formats, had to adapt to the two different positionings and different distribution channels: offline supermarkets and foodservice channels.
The result? A makeover achieved by creating a new, fresher packaging that looks modern and is instantly recognizable.
A success story made possible by the collaboration with Sidel Shanghai, which developed the bottle design, which is reminiscent of the shape of a raindrop.