Gentlebrand unveils a new look for NADEC's Protein Milk.
Gentlebrand has agreed to take on the repositioning and restyling project for NADEC's range of Protein milk products.
NADEC commissioned Gentlebrand to restyle one of the products from their Protein Milk, available in different flavours, which can be adapted to suit individual tastes.
The National Agricultural Development Company 'NADEC' is one of the largest and most important national companies, leaders in agricultural and livestock development, especially as it is the first agricultural company to be listed on the Saudi stock exchange.
NADEC's objective was to refresh the product’s image by making it more modern so as to resonate with a younger audience. It was also extremely important to emphasis and get across the functional benefits and high protein content of the milk, a strong point in comparison to the competition.
Gentlebrand refreshed the image of a well-established brand, retaining its most iconic elements and developing a new visual design for Nadec Protein Milk.
The company’s core values and the features of the product are brought out through a well-designed, strong visual identity, which set the brand apart and make it unique.
The new packaging designed by Gentlebrand fully expresses all the energy provided by the 30g of protein contained in the milk. The graphic elements in the background and the choice of font help convey the concept of strength and vitality associated with the world of sport and fitness.
The vibrant colours of the label and the prominence given to the ingredients draw attention to the unique range of flavours, making them highly visible and ensuring they stand out on the shelf.
The logo featuring bold and decisive characters, effectively conveys a sense of strength and determination.
A vibrant spectrum of hues infuses this product with dynamism and vitality, even before the first sip.