Oguz Gida: a Cool and refreshing success for a new canned iced coffee
Fresh and versatile, iced coffee is undeniably a growing trend that has won over Millenials and Gen Z. It's the perfect drink for hot days, combining the pleasure of coffee with a refreshing twist. Ideal for light breakfasts, quick lunch breaks or as an afternoon energizing drink, it is the perfect choice for young people and those who love novelty. With creative variations, such as the addition of vegetable milk or spicy flavourings, it is sure to delight. Turkey has also been won over by this innovative product, building on a long and established coffee tradition. Oğuz Gıda , the largest beverage producer in the market, launched its own version of iced coffee in a can, entrusting Gentlebrand with the challenge of creating the brand identity and visual design for this new product in three different flavours. The client's goal was clear: to launch a memorable and distinctive product capable of reflecting the quality, freshness and energy of coffee. We created a global image suitable for different markets and capable of appealing to younger generations, always looking for new beverages and drinking experiences. Gentlebrand started with a deep dive into Oguz Gida's vision. We worked closely with the client to understand his aspirations and market expectations. We supported him in developing the product comprehensively, from naming and logo design to brand identity, visual design, and printing proofs, right up to creating prototype cans. From there, we created an appealing name that captures the essence of the product and resonates with the local and international market audience. We developed a visual identity that communicates freshness, taste and premiumness. It uses modern colours and graphics that express the quality of the product. Each can was designed to tell the story of the different flavours and make the product instantly recognisable on the shelves, enticing and attracting consumers to try it. The launch of Oguz Gida's iced coffee in cans was a game-changer in the Turkish market. With an effective branding strategy and an attractive design, the product quickly gained a prominent position in the beverage market in Turkey. Consumer feedback has been positive, emphasising not only the quality of the product but also the appeal of the packaging. The success of Oguz Gida is proof that when a client and a branding agency work together, they can achieve incredible results. This project is not only a commercial triumph, but also a testament to the power of branding and design in creating unforgettable experiences for consumers. We are confident that this iced coffee will continue to be a shining star in the Turkish beverage landscape.