RIVE SIGNATURE: Gentlebrand restyles the Prosecco Superiore DOCG line of Val d'Oca
Nestled in the heart of the Valdobbiadene hills, Val d'Oca , a world-class Prosecco brand, is preparing to write a new chapter in its history. Drawing on over 60 years of experience, the company has decided to renew its image and to entrust the restyling to Gentlebrand. The main aim of the rebranding project is to breathe new life into the company’s flagship line, Rive Signature, as a tribute to the heroic viticulture of the three Rive. Gentlebrand has worked closely with Val d'Oca to sum up the richness of the territory and the quality of its wines in a single visual identity. Each design element reflects the brand's contemporary personality, while maintaining a connection to its more classical soul.
The new labels, springing from a meticulous creative process, combine elegance with modernity. The use of fine materials, such as Cotton White paper and a micro-etched foil decoration, enrich the visual allure and offer a unique tactile experience. Gentlebrand has drawn on the specific nature of the terroir to create a minimal, timeless design in pastel shades evoking a sense of freshness and refinement. The team has also handled the secondary packaging, developing graphics for the boxes accompanying the three lines. Every detail is conceived to tell the story of Val d'Oca with visual harmony. The black capsule, with its decorative motif echoing the logo’s icon and the metallic thread running along the bottom edge, add a touch of luminosity and sophistication to the packaging.
With this rebranding, Val d'Oca seeks to serve as a custodian of the local territory, conquering the market with an offering rooted in a combination of tradition and innovation. Curious to find out what's next? Stay tuned, because the future of Val d'Oca is bright and full of surprises.